7 Social Media Marketing Mistakes Virtual Assistants Need to Avoid

Are you struggling to market your business, increase your sales and get more clients? This post is for you! Keep reading...

You're "marketing" yourself on social media all day with the little knowledge you have on marketing and it’s frustrating not to know what to say to get your ideal clients to book a sales call so you can seal the deal, let alone know which systems and tools to use to automate your sales process.

Here are the 7 Common Marketing Mistakes Virtual Assistants Make and Need to Avoid:

1) Fail to automate as much as possible

Don't skip this! The client experience begins where the contact first engages with your company. More then likely your potential leads and clients will find you first on social media (and then maybe through a Google search). Be sure to set your lead generation form on your website, automate your sales process with a sales funnel and don't forget to automate and personalize your client experience on social media as well.

Take action: Create a social media content strategy and schedule your social media posts at the best times your audience is online.

2) Fail to outline the tempting benefits of their services​​​​​​​​.

You're listing all the wonderful features but failing to explain the benefits, results or transformation your target audience will receive once they start working with you. Share the top 3 benefits of working with you. What makes you stand out from your competitors? What are you going to deliver that the competition is not?

Take action: Write your value statement here

3) Fail to utilize any trending hashtags

Choosing hashtags that are between 10,000 to 100,000 can help you get found in the social media search feeds.

4) Offer discounts and coupons attract non-ideal clients.

As a service provider, we highly recommend sticking to your price or raise them! ​You do not need to discount your services ever - especially not during a major sales season such as Black Friday. The cost is the cost! If anything, this is the time to increase your rates.

5) Failure to create a buzz or FOMO around your offers ​​​​​​​​

If no one's talking about it, chance are no one knows about it and likely won't be buying it. Tag some key people in your social media post, have them tag a few friends and follows and create a buzz about your business. People talking about your business without you having to pay them to do it is free advertising, and it's called "word of mouth" marketing. Tell your mama... and she will tell her friends... and her friends will tell their friends... you see where we're going with this? It will likely create FOMO (fear of missing out).

6) Failure to follow up with past potential clients​​​​​​​​.

That lead that signed up to your email list or booked a consultation but didn't hire you at the time, might need your services now. Their situation may have changed since you last spoke and they may be in need of your help. Give them a follow up call or send an email. If they don't need help, it doesn't hurt to request a referral.

7) Failure to conduct test runs for your marketing strategies

Don't just built it and pray it works out. Make sure your systems are ready to go, your links are working, fix any bugs, etc. before you launch. There is nothing worst than having people interested in what you have to offer but can't get access to it soon after they book, make a payment and hire you! ​​​​​​​​

How to stop make these simple mistakes?

Implement them in your next marketing strategy. Need a strategy that actually works?

Let’s set up your marketing promotion this week. Everything you learn in our Black Friday Workshop is designed to help you create a plan and strategy to attract your ideal clients, increase revenue and become a profitable VA/online business owner.

The best part: You can use what you learn in this workshop long after Black Friday is over!

Go ahead and sign up for the workshop today so we can make sure you have all the right marketing tools to build a business that thrives and work with happy clients who want to book you over and over again.. and refer you more clients!

Learn more about how to set up your Black Friday promotion. Get the tools, systems, swipe copy, strategy and more!​​​​​​​​

Click the link here to get started

Do you need help to master your marketing, attract more clients and sign more clients? ​​​​​​​​

You're not sure how to capitalize on the momentum of Black Friday sales and meeting revenue goals before the year ends. ​​​​​​​​

I got you, sis! It's time to STOP struggling with your marketing! ​​​​​​​​

Let’s set up your discount-free offer idea that involves something you already offer (so you don't have to create a bunch of new stuff).​​​​​​​​

My Black Friday workshop includes:​​​​​​​​

🚨 You'll get a strategic marketing plan and promotion scheduler​​​​​​​​

🚨 ONE simple sales funnel and landing page template to promote your offer​​​​​​​​

🚨 ONE promotion strategy you can use to promote the offer to email subscriber lists and social media followers​​​​​​​​

🚨Swipe Copy >> Email templates, social media livestream scripts and promotional graphics are all done for you so you don’t have to figure out what to do or say, or when and where to promote your offer.​​​​​​​​

🚨Videos >> Short and simple video modules designed to get you motivated and started as quickly as possible​​​​​​​​

🚨Community Support >> You get access to our private Black Friday Workshop group, where you can ask questions, encourage each other and participate in live events.​​​​​​​​

Just imagine what you can do if you had everything you needed to pull off a successful Black Friday promotion.​​​​​​​​

Go ahead and sign up for my The Black Friday Workshop today so we can make sure you have everything you need to find and sign happy clients who want to book you as their next VA!​​​​​​​​

The price is going up soon. Click the link in my bio now @virtualassistantsbrunch for The Black Friday Workshop today.

About the Club

Virtual Assistants Brunch Club is a social club and VA network that serves the official brunch community of virtual assistants in the VA industry.

*Important Disclaimer: Hello, readers. Y'all know I am a tech junkie! In order to pay for my tech habit, this blog post contains affiliate links for products I use and love (and highly recommend them to you). If you take action (i.e., subscribe, make a purchase) after clicking one of these links, I'll earn some money which I promise to eat at brunch while creating more helpful content like this just for you!